Profile number 105751

A franchise and license opportunity for story-based snowparks

02/08/2023 Date added

Located in

The Netherlands

General information

Sector

Leisure

Type of company

Recreation and entertainment

Legal entity

Private limited company

Type of transaction

To be determined

Life phase enterprise

Growing

Employees in FTE

10 - 25

Type of buyer

Investor


Financial information

Turnover last financial year

€ 1.000.000 - € 2.500.000

Asking price

€ 2.500.000 - € 5.000.000

Earnings before taxes

Confidential


Company history/background

The company with over 25 years of experience in developing indoor snowparks around the world, now offers a new kind of snow park: A story-based snow park filled with hours of fun. This is an experience as a franchise and license opportunity on a geographically exclusive basis for permanent or relocatable facilities including stories, themed attractions, operations handbook, merchandising, training, based on a management agreement or Joint Venture.

The snow park is a “Plug and Play” concept that can be easily implemented in any mall or event location without the requirement of costly alterations and cooling. The only requirement is an empty building or temporary building, with normal airconditioned temperature and standard utilities. The snow park includes everything an attraction needs, including ticketing, food & beverage service and a merchandise shop.

The concept can be developed to fit any size. To get you inspired the team has developed several examples: 600 m², 1200 m², 2400 m², and 5000 m² (6500/13000/25800,53800 sq.ft).


Company activities

The park is based on newly developed IP,  representing great franchise and license opportunities. This IP features a marmot’s family and their other animal friends from the Alps experiencing all kinds of fun adventures in the snow park. The IP is developed and owned by the company initiating this snow park concept and includes already its own 4D movie, merchandise catalog, games and theme concepts.

By immersing the visitors into a storytelling Alpine winter landscape with mountain sceneries, chalet facades, snowy rockwork, terraces, and real snowfall, the visitor will create unforgettable memories. The company has developed different business models for the new snow parks, for different parts of the world, resulting in very interesting ROI opportunities with a payback time between 3 and 5 years.


Unique selling points

There are 60+ possible snow attractions like ice games and attractions for all age groups tailored for any location depending on market size and target groups. Some 20 of these are featured in the first snow park opening soon, including:

  • lots of snow play;
  • bumper cars on ice;
  • kids snowmobiling;
  • snow tubing carousel;
  • snow diggers;
  • straight and curved slides;
  • synthetic ice climbing;
  • climbing and crawling for toddlers;
  • high ropes course;
  • ice-skating and curling rink;
  • rotating sliding disc;
  • an ice cave; a 3D theatre;
  • storytelling corner;
  • AR and VR games;
  • an educational tour featuring the flora and fauna in the Alps.

Other

Capital amount needed: €3.600.000,-

Investment need:

In total, the investment need will be €12.000.000,- for the first 5.000m2 turn-key location at the Vlietland (near Leiden) in the Netherlands. This will be realized with a combination of bank loans (estimated 60%) and equity investor (estimated 30%) and own contribution (estimated 10%). Targeted opening before the end of 2023. Cash flow required approx. 25% at the start of each quarter. This concerns a re-locatable air-supported structure including all attractions, theming, installations and systems as well as project management and pre-opening costs. A dedicated operations company will be established.

Monthly turnover: €100.000,-

Turnover (forecast) next 12 months: €5.000.000,-

Turnover (forecast) months 13 – 24: €7.500.000,-

Current monthly expenses: €100.000,-

Additional information:

There were no previous investments done other than private funds by the entrepreneur.


A franchise and license opportunity for story-based snowparks
Region
The Netherlands
Sector
Leisure
Type
For sale
Turnover
1.000.000 - 2.500.000
Overname
2.500.000 - 5.000.000