Company history/background
The company was founded in 2020 and showed strong growth in the first years of its existence. Over the past year, due to circumstances, the seller has been able to dedicate less time to her business, causing growth to stabilize. As the seller now has even less time available for her enterprise, the decision has been made to sell the company. The company's organization is up-to-date, including collaborations with more than 70 stores and 3 sales agents with nationwide coverage. The B2C to B2B ratio is 60% / 40%.
Company activities
The company sells handmade and personalized jewelry. Sales are conducted through both a well-functioning webshop and 70 stores in the Netherlands. These stores are staffed by three sales agents with whom the company collaborates. Products have a luxurious appearance and are attractively priced. In doing so, the company positions itself between 'giftable luxury' brands and high-end jewelers, with strong branding and a loyal customer base. The company's target audience consists primarily of women aged 18 to 40.
Unique selling points
The company has its own webshop, many loyal (returning) customers, and a good working relationship with 70 stores throughout the country.
Other
The company is interesting for parties in the supply chain or for entrepreneurs with the ambition to further expand the business and put the brand more firmly on the map.
Personal data
- MBI candidate
- Strategic acquisition