Company history/background
Offered for sale: a scalable e-commerce company specializing in mystery boxes containing official football shirts from international competitions.
The company capitalizes on the growing popularity of football culture and the gifting segment, where surprise and experience take center stage. In recent years, the company has grown organically into a proven and profitable concept with a loyal customer base in the Netherlands and abroad.
The webshop is fully operational, technically set up, and ready for further (international) scaling.
The sale is taking place based on strategic considerations and a focus on other activities.
Company activities
The company sells mystery boxes containing official football shirts through its own webshop. Customers do not know in advance which shirt they will receive, creating a strong element of surprise, high engagement, and repeat purchases.
Sales are driven by a combination of:
own webshop (WooCommerce)
performance marketing (Google Ads & Meta)
organic and paid social media
The target group consists of both football fans and gift buyers, resulting in multiple peak moments throughout the year (including holidays and major football tournaments).
Unique selling points
The company operates in a distinct niche and combines e-commerce with experience. The concept is proven, scalable, and easy to expand to other markets.
Key features:
proven e-commerce model with returning customers
strong positioning within the target group (football fans and gift buyers)
healthy diversification across multiple marketing channels (no dependence on a single source)
optimized webshop and marketing funnels
scalable concept with international growth potential active and engaged community via social media and email
In addition, the company benefits from distinct seasonal peaks and international football tournaments, which historically generate significant revenue growth.
The company is a “plug & play” acquisition and generates immediate revenue upon continuation of current activities.
Other
The business is offered as an asset/liability transaction. An efficient and structured transfer is possible, whereby the current owner provides support for a short period to ensure continuity.
The company is structured to be quickly transferable, with clear processes and an operational structure that can be continued immediately.
The ideal buyer is an e-commerce entrepreneur or strategic partner who wants to further scale up the concept, for example towards international markets.
Personal data
- MBI candidate
- Strategic acquisition