Dutch design made locally, worldwide

All 25+ designs are flat-packed and can be assembled without glue, screws, or nails, relying solely on wood joints. This collection is highly suitable for cost-effective shipping. The extremely high quality allows us to offer a lifetime warranty. The company is designed for (international) scalability, with decentralized production (producing close to the consumer, regardless of their location, instead of centrally in low-wage countries and filling containers) playing a crucial role.

The unique webshop with configurators allows customers to customize their item to their liking, from basic dimensions to colors and detailed specifications. The front-end configurators are fully automated and linked through a dashboard to both parametric design software and nesting software, allowing a customer-scaled item to be produced by the CNC machine without the intervention of a designer or technical draftsman.

Het merk, het concept en de ontwerpen zijn volledig nieuw en uniek. De flag ship winkel in het centrum van Amsterdam biedt door middel van de productie terplekke op de winkelvloer een volledig andere retailervaing, terwijl de webshop vanwege de configurators de klant een unieke kans biedt op betaalbaar maatwerk. Het concept om de online verkochte items direct digitaal te alloceren naar de (te openen) werkplaats of winkel dichtbij de afnemer, waar dan ook ter wereld, maakt het concept tot een van de meest duurzame initiatieven in de meubelindustrie. De meubelontwerpen zelf zijn allemaal ontworpen naar de paramters van het concept, worden vervaardigd uit een enkel hoogwaardig materiaal, met een enkele machine en zijn allen zonder lijm, spijkers of schroeven te assembleren. 

The two founders, one with extensive international fashion/retail experience and a senior architect, started the company six years ago and have built the brand from the ground up. Sustainability, internationalization, and scalability of the concept have always been central, with decentralized production playing a crucial role. Included in the sale are:

• Retail flagship store in the center of Amsterdam
• Workshop with all machines and equipment for production, including a high-end CNC milling table
• €85,000 worth of inventory and equipment
• Trademark protection throughout the EU
• IP for all 25 furniture designs, trademark, logo, etc.
• Database of 1800 active customers, many of them loyal fans, with a significant number of repeat purchases
• Webshop with configurators, social media accounts