Company history/background
Profitable E-commerce
The company develops and sells so-called smart home products under its own brand. The products are of higher quality than those of the competition and are also sold at higher prices. Consumer satisfaction is high, as is the conversion to sales (+ 4.1).
Company activities
Expansion of the product range
The company wishes to expand into a more complete range of smart home products. The expansion is aimed at:
- security
- control of household appliances
- solar energy-based solutions
Unique selling points
Omnichannel strategy
The company is growing internationally, chronologically respectively 1) Benelux, 2) UK and Germany, 3) Spain and France, and 4) eventually also the US, via an omnichannel strategy:
- own webshops
- market places
- social media
- physical stores
Other
Capital requirement
The total capital requirement amounts to 500K Euro. Participation in the equity is possible starting from 250K for an investor who also brings added value in the field of smart home products and/or e-commerce and/or consumer brands. The sought capital will be used as working capital and for App development (controlling smart home products).
Personal data
- MBI candidate
- Strategic acquisition
- Investor