Merkgedreven FMCG- of lifestyleonderneming

Company history/background

Sought:
A healthy and scalable SME with distinctive brands and clear growth opportunities. Preference is given to companies active in food, retail, lifestyle, beauty, or health. Both B2C and B2B propositions with a brand-driven character are suitable.

Company profile:

• Location: Central Netherlands (not exclusive).

• Size: EBITDA € 0.5 – 2.5 million.

• Company with a solid foundation, a people-oriented culture, and potential for strategic and operational strengthening.

• Growth opportunities in market expansion, portfolio broadening, digitalization, and/or optimization of existing activities.

• Both a majority stake and a full takeover are possible.

• Preference for family businesses without succession, carve-outs, or enterprises ready for a new phase.

Company activities

The MBI duo:

• Together, 40+ years of international CEO and executive experience at Nike, Fatboy, P&G, Unilever, HEMA, and Noppies, among others.

• Proven track record in brand development, digital growth, international expansion, and transformations under private equity.

• Complementary profiles:

  • Financially astute leader with experience in complex transformations, process optimization, profitable growth, and value creation.

  • Visionary strategist with expertise in brand building, digitalization, sustainability (B Corp), and turnaround management.

• Their approach combines commercial acumen with people-oriented leadership and sustainable value creation.

Other

Ambition:
The buyers intend to lead the company long-term, both strategically and operationally, and to prepare it for a successful future. They possess their own resources and a strong network to realize an acquisition of this magnitude.