Company history/background
The company was founded 5 year ago by Menke Steenbergen: She is a veterinarian and involved in the horse business. The horse training is an old fashion business and Menke discovered that with good information (app and sensor) the results grow a lot. Rein sensors save money. Training horses is expensive and time consuming. IPOS technology safes horse owners money by making training horses more efficient. The rein sensors give insights that
- Avoid miscommunication so the horse understands quicker,
- Prevent overloading by endless repeating and or asymmetry of riders.
- Detect injuries in an early stage, enabling owners to prevent worse.
Validation:
POS has sold its beta version in 17 countries and is now launching the presale campaign for its first commercial version. First orders are coming in and distributors are lining up to become our partner.
Awards & Funding:
IPOS has been presented with the Dutch Ministry of Sports "Sports lnnovator Award"
Company activities
Unique sensors; POS successully develops and sells rein sensors to equestrians. The sensors connect to the bit in the horse's mouth and measures the amount or pressure applied to the bit. The rein sensors register how the rider communicaties with the horse. With smart algorithms we translate the data into equestrian information. We provide direct feedback to either the rider or the coach via a smartphone application so that a rider can immediately improve their riding skills and therefore their performance. Now they can set specific goals for everyday training. The results are stored in a DATA cloud which make analyzing over time and with others possible
Unique selling points
Unique sensors and concept. At this moment there is no other competitor. By providing information IPOS's technology makes training horses more efficient and thus less expensive. We do this in two main ways:
- We improve the communication between horse and rider.
- We avoid injuries.
Other
Testimonial: Developing a fine contact with the horse's mouth is important prerequisite for good communication with the horse. I think such a measurement is interesting for the awareness of riders, but also instructors." Late Wim Ernes, international 5 * dressage judge and former Dutch team trainer.