Specialist in lingerie and body fashion in Assen

Company history/background

The entrepreneur has decided that it is time for her to move on to something different. For years, she has run her shop with a passion for lingerie and with great attention to her customers. Now, she is happy to hand over the baton to a new, enthusiastic entrepreneur.

This specialty store for lingerie and body fashion is a true institution in Assen and has a large, loyal customer base. The store is situated in a prime location right in the city center, with ample parking in the immediate vicinity. Thanks to the large windows in the storefront, the shop enjoys high visibility and a spacious, inviting appearance.

With 140 m² of usable floor area, the store offers more than enough space for extensive collections and a comfortable fitting room area. Additionally, a spacious warehouse and a kitchen/office are located above the store. The total gross floor area amounts to 184 m².

Company activities

This body fashion store is more than just a point of sale. It is a place where you can be shamelessly yourself, where you are listened to and actively think along with you. Everything is geared towards making customers feel comfortable and confident.

Why choose this formula

With approximately 100 stores throughout the Netherlands, this franchise organization is the specialist in lingerie and body fashion. For over 55 years, entrepreneurship and a passion for fashion have been successfully combined. The strength lies in independent entrepreneurship, supported by a strong and proven formula. For anyone dreaming of owning their own store in the world of body fashion, this concept offers a unique opportunity.

Unique selling points

The unique franchise model

The organization has developed a franchise model that provides maximum support and unburdens you as an entrepreneur. You are an independent entrepreneur, but you benefit from the advantages of a rock-solid formula with very high brand recognition in the Netherlands. Below are some key benefits:

Consignment delivery & right of return Our own brands are delivered on consignment. You therefore only pay for the items actually sold. Remaining goods can be returned at the end of the season.

Other

Fixed margin on private labels. The revenue model is transparent and attractive. You receive a fixed margin on the sale of private labels, which ensures clarity and financial security.

National & Local Marketing The formula supports you with a comprehensive national marketing package, without an extra marketing fee. This can be supplemented with local marketing, fully tailored to your store and region.

Collaboration & Service The head office is located in Amersfoort. As a franchisee, you have a dedicated retail manager as your point of contact, who thinks along with you and supports you. Through your local efforts and the support from the head office, you ensure together that customers can feel unapologetically themselves in the store.

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