Digital infrastructure for SMEs – seeks investing co-founder

Company history/background

Problem & context

Local hospitality businesses, hotels, food delivery services, delicatessens, and artisanal fresh food specialty stores are under structural pressure due to staff shortages and increasing dependence on (international) platforms. These platforms facilitate sales but siphon off 15–30% of revenue and take over direct customer relationships. As a result, value disappears from regions, and the profitability of local entrepreneurs comes under further pressure.

At the same time, there is a growing need among consumers in a specific region—residents, visitors, and tourists alike—for convenience, clarity, and local quality. The current digital landscape serves this need primarily through platform models that are economically disadvantageous for local SMEs.

Company activities

Carve-out of existing technology

The initiative involves a carve-out of existing technology and explicitly positions itself not as a platform, but as digital infrastructure. The system facilitates ordering, reserving, and booking — on-site, at other locations, and online — without interfering with the content, pricing, or visibility. Entrepreneurs retain full control over their product range, rates, and customer relationships.

The revenue model differs fundamentally from existing platforms. Entrepreneurs pay no fees. Only consumers using the infrastructure pay a small convenience fee of €0.35 per transaction. As a result, 100% of the revenue remains with the entrepreneur and thus within the local economy, while the barrier to use remains very low.

Unique selling points

Pilot & further validation

The first phase consists of a 12-month pilot in a recognizable region in the Netherlands, targeting restaurants, hotels, food delivery services, delicatessen shops, and artisanal fresh food specialty stores. The pilot aims to demonstrate adoption, transaction density, economic impact, and scalability to other regions.

The technology is already operational and is currently running at a limited number of locations, where substantial transactions and revenue are being generated. The pilot phase is intended to scale up this practical experience in a structured manner and translate it into a repeatable and regionally reproducible model.

Other

Capital question

For this initiative and the execution of the pilot, an investing co-founder is being sought who invests a total amount of €400,000.

This amount consists of:

• €200,000 for the carve-out and independent further development of the technology;

• €200,000 in working capital for the execution of the 12-month pilot, onboarding of entrepreneurs, and preparation for regional scaling.

Share participation is explicitly preferred in this regard.