Company history/background
The company has existed in its current form for more than ten years.
Company activities
The company is an exporter primarily of potted plants, specializing in assortments of indoor and outdoor plants for garden centers and wholesalers. They explicitly focus on exports to a Southern European country, with their own team of representatives in the export country. They guarantee fast delivery, good communication, and punctuality. They use a mix of purchasing channels: regular growers for approximately 70% of the assortment, the remainder via auction pre-sales (KVV), and recently additionally via Daytrade in Floriday. The integration with the Floriday platform (via an API / VMP connection) allows Daytrade products to be offered in their webshop.
Unique selling points
The company specializes in the export country and has a stable market position there among garden centers and small traders.
Personal data
- MBI candidate
- Strategic acquisition
Financial information
Photos
