Company history/background
The company in North Holland, north of the Alkmaar/Hoorn line, has been operating since 2011 as a specialized gym aimed at women aged 16 to 80+. The concept offers an efficient and accessible 30-minute strength and conditioning circuit, led by an experienced team of part-time trainers. Thanks to the personal approach, flexible entry points, and strong local involvement, the branch has built a stable membership base and high customer loyalty.
Unique selling points
The organization distinguishes itself through a women-only environment, personal coaching, a strong community, and affiliation with the trade association NL Actief. Over 92% of the members are active, indicating sound business operations and minimal attrition.
Other
The market for women-oriented, time-efficient sports concepts is growing, partly due to increasing attention to health and vitality. Within the current capacity, there is room for further growth, including through extended opening hours, additional services, and partnerships. The expected membership increase amounts to 20–30% over the next three years.
The business is offered including real estate (commercial property with living accommodation), with the option of acquisition within or outside the current franchise formula.
We have an Information Memorandum available and invite interested parties to respond.
Personal data
- MBI candidate
- Strategic acquisition