Company history/background
A few years ago, an innovative system was developed that gives informal caregivers remote insight into the movements of their loved ones — without cameras, completely privacy-friendly, and based on proven technology. The hardware, cloud, and software still need to be adapted at a very low investment (3 months development time) before it is introduced to the market. The first tests based on a PoC (Proof of Concept) proved very successful.
Unique selling points
What makes this system unique?
- Privacy guaranteed: No cameras, only motion detection
- Accessible: Simple installation and use
- Affordable: €185 purchase + €39.50/month incl. VAT
- Large target group: >800,000 people aged 70 and over living alone in the Netherlands
- Limited competition: Focus on informal caregivers (B2C) of single elderly people
Other
Growth and potential
Upon signing an NDA, insight is provided into this company's surprising growth plans — within the Netherlands alone. If successful, the step towards international rollout within Europe is taken together with a partner, and the B2B market is explored jointly.
Wanted: Co-owner / MBI Officer
The owner is seeking a strategic partner who:
- Has an affinity with B2C marketing
- Potentially willing to act as the figurehead of the company
- jointly bring the product to market and guide the growth phase
Contribution requested: €75,000, distributed as:
- €50,000 for 50% of the shares (of which €25,000 as a loan to the operating company)
- €25,000 as an additional loan to the operating company
A comprehensive business plan is available for serious candidates.
Ideal for:
- A commercial (preferably young) MBI candidate with an affinity for healthcare, tech, or SaaS
- A strategic partner active in elderly care, home automation, or well-being
- An investor with a heart for social innovation
Personal data
- MBI candidate
- Strategic acquisition
- Investor