Very profitable artisanal pastry shop with various branches

Company history/background

This concerns a proposed share transfer of a company engaged in the manufacture and sale of an extensive range of pastries. The company was started as a bakery more than 40 years ago by the then owner. Subsequently, the product range has been continuously expanded, the bakery was enlarged, and new sales outlets were established.

The company distinguishes itself from larger chains and industrial bakeries: it offers not just a product, but an experience of local hospitality and craftsmanship. Although both shareholders are well past retirement age, they have jointly decided to sell their shareholding in the company. This choice is not the result of personal circumstances or disappointing business results, but stems from a well-considered reorientation by both of them.

A succession is being sought in the form of a strategic or MBI candidate with sufficient knowledge of and affinity with the industry and the market.

Company activities

The company is operated as a private limited company. The Management Team consists of the two directors, supplemented by two key persons. In addition, there are approximately 70 employees in service in positions including branch managers, delivery drivers, sales staff, and production workers. Besides the bakery, the company now has various sales branches, some with a lunchroom. The bakery is owned by the holding company.

The sales branches are all leased. The bakery is located in a representative and conveniently situated commercial property. The commercial property can be purchased or leased.

Unique selling points

Currently, the company's USPs are:

• Years of experience giving her an established name in her service area;
• Genuine regional products, traditionally prepared with authentic recipes and seasonal variations.
• Artisan quality, where everything is prepared fresh daily with attention to detail and craftsmanship.
• Wide assortment from pies and pastries to luxury pralines, chocolate, and special occasion products (such as wedding cakes and celebration pastries).
• Family business with personal service and a warm, customer-friendly approach that is often praised in reviews.
• Regionally rooted with a strong connection to its service area and pride in local culinary traditions.
• Excellent reputation, highly valued for taste, freshness, and customer focus.