Project Scale-Up

Company history/background

• The company has been providing a specialized ERP solution for retailers for over 33 years, with a strong focus on ease of use, reliability, and industry-specific functionality. It operates in the Netherlands, Belgium, the United Kingdom, and Ireland.
• The company follows a business model focused on delivering an all-in-one solution for the retail sector. The core components of this model include Software-as-a-Service (SaaS), Support, and Hardware.
• The system is modular in design, allowing customers to select the functionalities they require, such as POS, CRM, e-commerce integration, and analytics. This flexibility enables the system to be tailored to the specific needs of different customer groups.
• With a proven track record of more than 33 years, the company serves a large and diverse customer base.

Company activities

Established reputation and strong market position, backed by 33 years of industry experience. A broad customer base combined with a stable foundation of recurring revenue and long-term customer relationships.

A high level of recurring revenue (78% under contract), complemented by an additional 15% derived from fixed implementation services and sales. Only 7% of total revenue is non-recurring.

A robust and scalable platform, well positioned for further and accelerated international growth. The company is transitioning from an R&D and product development–focused organization into a scale-up phase.

Unique selling points

• Full-service solution: While many competitors still provide local, on-premise installations, the company offers a future-proof, cloud-based solution that is available almost continuously. This is a key differentiating factor, particularly internationally: customers do not need to worry about system management, updates, or accessibility.
• Price and quality positioning: The company deliberately focuses on professional retailers; organizations with a license value below €250 per month fall outside its target segment. This strategic choice enables the company to deliver high-quality services to customers who value reliability, quality, and scalability.
• Certified: The company holds the Keurmerk Betrouwbare Afrekensystemen (BAS) certification, recognizing reliable and secure point-of-sale systems.
• Company culture: A no-nonsense mindset, where compromises are avoided, makes the organization distinctive. The team commits fully to projects and only considers them complete once everything functions optimally.

Other

• Track record: A stable and strongly performing company with a solid financial position.
• Recurring revenue: Due to its SaaS structure, the share of recurring revenue continues to grow structurally, resulting in stable and predictable cash flows.
• Sustainable growth: Revenue has shown consistent and steady growth over the years.
• Digitalization gap in the market: Many competitors still provide on-premise or outdated software solutions. Demand for cloud-based, integrated SaaS solutions such as those offered by the company is increasing rapidly, particularly outside the Netherlands.
• Generational shift among entrepreneurs: A new generation of business owners places higher demands on data, automation, and scalability closely aligned with the company’s offering.
• International growth opportunities: Strong expansion potential in the United Kingdom and the German-speaking DACH region with the right strategic partner.