Company history/background
The Dutch company, founded in 2017, supplies fish-derived collagen products via online sales to consumers and resellers. The company distinguishes itself by offering high-quality, natural collagen products sourced from sustainable fish sources for optimal skin, hair, and joint health. Due to strong brand recognition, the majority of leads come through the webshop, resulting in a high rate of recurring revenue. This is ensured by high customer satisfaction and good online visibility.
Company activities
The company's product range consists primarily of natural food and health food products, particularly collagen. The main distinguishing factor is the product itself. The company supplies pure and high-quality collagen derived from the bones and/or skin of various fish species. The company possesses an exclusive purchasing channel for high-quality fish collagen. The collagen products are completely natural and sustainably produced. In addition to collagen, complementary products such as fish oil, omega-3 fatty acids, and vitamins are also offered for a vital life.
Unique selling points
Chances
- Expanding the webshop
- Rapid expansion of reseller volume (including drugstores, health stores, beauty salons, and therapists).
- Cost savings: all operational processes are outsourced.
- International expansion (including Germany, Belgium)
Other
Customers
The customer base consists of both B2B and B2C clients. In 2022-23, the B2C segment accounted for approximately 60-70% of revenue. Due to the deliberate phasing out of several larger B2B accounts in the current year, the emphasis in 2024 will be proportionally even greater on B2C sales via the company's own webshop (88%). The remaining 12% of revenue comes from reseller activities (bulk deliveries). This is a segment that handled significantly higher volume in the past and offers substantial growth potential with the right efforts.
Staff
The company is currently run with a minimum of commercial effort; virtually all operational processes are outsourced.
Personal data
- MBI candidate
- Strategic acquisition