E-commerce company (Personal Care & Beauty)

Company history/background

Worldwide sales

The company in question has experienced substantial growth in recent years and is ready for further expansion with the right acquisition candidate.

The current owners want to focus fully on another activity. The company sells to consumers worldwide and generates revenue through its own platforms (25%) and marketplaces (75%) such as Amazon and Bol.

The business is not location-bound and can be run from any location in the Netherlands or abroad.

Company activities

Some key figures

In 2023, the company processed an average of 305 orders per day, amounting to a total of 111,363 orders during the year. The average order value in 2023 was €17.92, with a higher average of €27.34 on its own websites.

The company is active in various European countries, including the Netherlands, Belgium, Germany, and France. It is also represented on marketplaces in Europe, the US, Canada, and Mexico, with opportunities for further global expansion.

The assortment comprises more than 20,000 SKUs, of which 15,000 are active and 9,200 are in stock. Inventory management is efficient, with an inventory value of €300,000 excluding VAT and a proven track record of never having loss-making sales in the past 10 years.

The company is supplied by 26 European suppliers.

The company has thousands of (positive) reviews with an average score of 9.4. The number of returning customers (in this rapidly growing company) is around 15%.

Unique selling points

IT & Growth Opportunities

IT Structure & Efficiency

The company continuously invests in advanced IT infrastructure, including the migration to the Shopify platform for its own websites and the consolidation of Marketplace management into one central system.

Growth and Expansion Opportunities

• Opportunity to develop own brand(s).

• Expansion into new countries.

• Assortment expansion and optimization.

Other

For full takeover

The company is being offered for sale and is an interesting, profitable acquisition for strategic investors looking to expand into Personal Care & Beauty E-commerce, or for those seeking a flying start in this segment.