Company history/background
The company has been successfully supporting large(er) (profit) organizations and companies for over 20 years by offering tailor-made training in the field of sales and negotiation.
Company activities
As mentioned above, the company supports large(r) (profit) organizations and companies by offering tailor-made training in the field of sales and negotiation. The company focuses on the top end of the Dutch and Belgian market, with the focus on the FMCG sector. The company is therefore in the top three in terms of size and quality in the field of commercial training for the FMCG sector. However, the company also trains in other sectors, such as e-commerce, energy, pharmaceuticals, cleaning and real estate. In line with this, the company acts as a consultant and strategic sparring partner for its customers. Due to the nature of the work, the company is not tied to its current location.
Chances
Because the average job residence time has fallen recently and there is a great shortage in the labor market, there is a great demand for personal development and training. This offers opportunities for further growth. In addition, internationally, there are relatively few training agencies in Germany, which means that there are also opportunities for growth here.
Unique selling points
Unique workouts
The training courses are developed by the company itself, with a large degree of customization. This means that each training course is fully geared to the challenges of the relevant customer and market in which they are active in terms of structure and case histories. The company is specialized in making the translation from theory to operational work behaviour.
Customer base
The company has acquired a leading position and has thus built up a large, loyal and diverse customer base in the Netherlands and Belgium, whereby many of the customers are active internationally. There are often many years of partnerships with repetitive assignments.
The trainers
The trainers of the company can be described as independent and experienced professionals who each feel strongly committed to the company. This makes the company very flexible.
Other
This company is interesting for strategic buyers who have the ambition to grow the company further. In doing so, the company can complement its current portfolio as well as expand into new markets and customers. The transaction concerns the sale of 100% of the shares.