Company history/background
The company was founded in 2018 and has since built a portfolio of specialized online brands within the maintenance, insulation, and renovation market. Through consistent specialization, excellent accessibility, and a service orientation, a recognizable market position has been established in the Netherlands, with a strong reputation within the niche. The company is now in a mature growth phase and offers concrete opportunities for further scaling up, geographical expansion, and broadening of the range of services.
Company activities
The company specializes in waterproofing basements and cellars, including associated small-scale renovations. Additionally, moisture problems are combated and concrete repairs are carried out. The strength lies in the way work is attracted: through a strong online presence, eight specialized brands generate a continuous, cost-effective stream of inquiries. The main brands hold a prominent online position within their niche; the remaining brands are operationally ready and offer immediate scope for commercial activation.
Unique selling points
The online keyword position within these niches is difficult to replicate and constitutes the company's most important strategic asset. In addition, the company has an established referral network of more than 150 construction companies that regularly refer projects. The combination of strong online visibility, a proven multi-brand strategy, and a scalable operation makes the company financially sound and well-positioned for further growth.
Other
2024 Revenue: approximately €1.1 million, normalized EBITDA approximately €385,000. In 2025, a record drought temporarily depressed demand for damp proofing and basement waterproofing; revenue amounted to approximately €820,000 and normalized EBITDA to approximately €225,000. For 2026, a recovery is expected to approximately €1.0 million in revenue and a normalized EBITDA of approximately €247,000.
The team consists of four to six independent operators and one salesperson, all of whom are willing to transition to employment under the new owner; continuity is thereby ensured. Location: Randstad, office 163 m² (fully sustainable). The owner is selling because, after successfully building the business, he is consciously choosing a new phase of life. A buyer steps directly into a well-functioning organization with demonstrable growth potential and a strong digital foundation.
Personal data
- MBI candidate
- Strategic acquisition
- Investor