Specialist in lingerie and body fashion

Company history/background

This branch is part of a leading Dutch body fashion chain with over 55 years of experience in lingerie, underwear, nightwear, and swimwear. The brand has grown into a reliable and recognizable name within the industry, with more than 100 stores spread throughout the country. The store in Tiel, located on Waterstraat, has been a trusted address for regional customers for many years and aligns seamlessly with the professional and customer-oriented approach of this company.

Company activities

This company focuses on the sale of lingerie, nightwear, swimwear, and matching body fashion items. The store works with high-quality collections, including the chain's strong own brands, which are known for quality and wearing comfort. In addition, personal advice is central: customers can count on expert guidance in finding the right fit and size, so that they feel comfortable and confident.

Unique selling points

This location is offered on a franchise basis. This means that the buyer becomes an independent entrepreneur but operates under the name, concept, and support of the national organization. The franchisee retains local entrepreneurship, while the formula provides support in the areas of purchasing, marketing, training, and business operations. An important advantage of this formula is the consignment model: the inventory of the own brands is only settled when it has actually been sold. This keeps financial risk limited. In addition, the organization does not charge an extra marketing fee for national campaigns, allowing the franchisee to fully benefit from national visibility and brand image. Moreover, the strength of this business lies in a clear brand identity, in which comfort, self-confidence, and personal attention are central.

Other

This store in Tiel offers an attractive opportunity for an entrepreneur with an affinity for fashion, service, and retail. The acquisition includes both the store and entry into the formula's existing franchise model. The buyer receives full support from the organization, including guidance from a retail manager, access to collections, marketing resources, and operational expertise. The location is situated in a prime location in the center of Tiel, featuring an open and inviting appearance thanks to the large windows. With 120 m² of usable floor space, there is ample room for a professional presentation of the collection and comfortable fitting rooms. This acquisition offers a solid foundation for a new entrepreneur looking to join a proven formula, with the benefits of both local independence and national support.

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