Company history/background
This brand makes health simple and achievable every day with patented olive shots packed with polyphenols and healthy fats. The brand combines scientifically proven effects (EFSA claims) with premium convenience for loyal, returning customers.
Following a successful launch in the Netherlands, the aim is to accelerate scaling up in Europe, Asia, the US, and MENA, with concrete B2B leads resulting from a very successful participation in Vitafoods 2025.
They are seeking investors or strategic partners to realize the international expansion and innovation pipeline.
The founder is a driven entrepreneur with a passion for health and innovation. Inspired by the Mediterranean, he developed the concept: a scientifically substantiated and user-friendly health product. With a practical, customer-oriented approach and perseverance, he is building a brand that responds to the globally growing demand for functional foods.
Other relevant information:
Four previous rounds by two (informal) investors, totaling 960,000. The founder also invested 100,000 himself.
Company activities
– Proven D2C traction in the Netherlands (start in Germany late 2025)
– B2B leads Korea / Asia, but also EU, Middle East
– IP strategy: EU patent + new patent in progress
– Recurring model with subscription option
– Retail and B2B rollout in the works
– Premium brand with scientific backing – New product lines and packaging innovations
– Good margins (after scaling up)
USPs:
- Niche focus – Especially for health-conscious consumers aged 45+.
- Innovative – Creates new product categories that competitors do not capitalize on.
- Focused on real problems – Campaigns that directly address pain points such as cholesterol, digestion, and vitality.
- Unique product – Pure extra virgin olive oil as a daily health shot with scientifically proven health benefits (EFSA claims).
- Authentic origins – Sardinia's Blue Zones and the story of pure, natural health.
- Sustainable and local – Dutch production, short supply chains, maximum quality and freshness.
Unique selling points
Prio 1 (170k)
-Voortgang algemeen
-R&D B2B-versie met langere shelf life (clean label)
-Sourcing, audits, planning en co-manufacturer selectie
-Geschaalde proefproducties, QA
-NL-optimalisatie (The A Team), PR (6 mnd)
-Nieuw internationaal patent + IP-structuur
-Website talen, nieuw B2B-portaal en CRM-systeem
Prio 2 (180k)
-R&D nieuwe varianten/verpakkingen
-Uitrol DE + online wederverkopers + distributie
-Beurzen Azië & EU (Vitafoods, SIAL, Hi Europe)
-Klinische onderzoeken
-Set up Internationaal branding & content
Men is op zoek naar EUR 350.000 aan groeikapitaal. De minimale ticketsize bedraagt +/- EUR 100.000.
Other
Ideally:
MUST-HAVES
– Sufficient financial resources to facilitate investments in product development, marketing, and international expansion
– Known as a valuable partner who has successfully scaled previous investments
– Commitment to sustainable growth and innovation without demanding immediate short-term returns
Nice-to-haves
– Contacts within retail, distribution channels, and partners in functional foods and health products
– International network EU and US and/or MENA
– Experience with digital marketing strategies and building a brand with an emotional connection.
Personal data
- Strategic acquisition
- Investor