Company history/background
B2B and B2C
The company in question markets an international beauty brand specializing in cosmetic products for women.
In addition to products, the company also supplies professional training courses for its B2B customers.
Company activities
Reason for reorganization
The company has grown strongly in recent years. In doing so, a strategy that was successful at the time was maintained. The effects of the corona crisis were (understandably) unforeseen in this regard.
This has led to a far-reaching reorganization and new principles for the future.
Unique selling points
Strong customer loyalty and very positive reviews
The brand generates revenue through, among other things, direct e-commerce and resale (B2B). Product development and production have been optimized with European partners; fulfillment and scalable marketing channels have been established.
The company has now laid a profitable foundation, with growing revenue, strong customer loyalty, and very positive reviews.
Other
Strategic financial partner
The company is seeking a strategic financial partner willing to strengthen working capital by 400,000 euros.
Added value, complementarity, and equity participation are certainly open for discussion.
Personal data
- MBI candidate
- Strategic acquisition
- Investor