Company history/background
Located in the heart of the historic city center, on the Voorstraat, this shop occupies a beautiful and characteristic location. Anyone looking at the photo will immediately see what makes this place special: monumental facades, large trees, terraces, shops, and a lively atmosphere right on the doorstep. Here, as an entrepreneur, you are a visible part of the city. And Harlingen is not just any Frisian city. It is the only seaport city in Friesland, situated directly on the Wadden Sea, with a historic city center that attracts both residents and visitors. The Voorstraat forms an important part of that center and is located just a few minutes' walk from the harbors. Harlingen thus combines a local clientele with tourists, water sports enthusiasts, and visitors to the city and the Wadden Islands.
Company activities
It is precisely this combination that makes this bookstore in Harlingen so interesting. It is a shop for the daily customer as well as for the visitor walking into the city. Books, magazines, greeting cards, stationery, and other familiar product groups are combined with services that create additional opportunities to visit. For instance, the store features a PostNL point, Geldmaat, and lottery games. This gives the branch a clear daily function in its surroundings. You are not starting from scratch here. According to the current business economic analysis, the expected gross turnover amounts to approximately €1.7 million per year. The store has approximately 146 m² of retail floor space. For the acquisition, the current setup assumes an equity contribution of approximately €50,000. The exact figures and financing possibilities will, of course, be further calculated and assessed together with a candidate.
Unique selling points
It is also interesting that Harlingen itself is investing in the future of the city center. The municipality is working on an extensive redesign in which the historical character is preserved, but more space is created for greenery, pedestrians, and leisure. The Voorstraat is also being revamped. The municipality explicitly cites a strong retail offering, more visitors, and a longer dwell time as objectives. For the new entrepreneur, therefore, this primarily presents an opportunity to build upon what is already there. With personal attention, local collaboration, a stronger connection to Harlingen's tourist character, and smart use of the various visitor flows, you can give the shop a distinct identity.
Other
As a franchisee, you don't do this alone. You work under the banner of one of the best-known retail brands in the Netherlands and benefit from the formula, national purchasing and marketing, store automation, guidance from an area manager, and the integration with the website. At the same time, you are the one making the difference locally. Your own bookstore, right in the heart of one of the most beautiful historic port cities in the Netherlands. With the Wadden Islands around the corner and the Voorstraat on your doorstep. That is entrepreneurship in Harlingen!
Personal data
- MBI candidate
- Strategic acquisition
- Investor