Company history/background
Simplicity as a business model
Over seven years, a Dutch company built a premium health & wellness brand around a single proven consumer product. Not a broad assortment, but one compact and easy-to-ship product with a clear inventory and fulfillment structure. Sales take place directly to consumers, both on a one-off basis and via subscription.
Company activities
A growing market, a different position
Consumers are confronted with an ever-increasing range of health products and the associated choice overload. The company consciously chooses the opposite position: effective simplicity and one clear core proposition. This creates a distinctive brand in a large international market, without growth being dependent on expanding the product range.
Unique selling points
Proven demand, scalable e-commerce
The product has since been purchased by thousands of customers and the number of orders grew by 21% in 2025, while discount promotions were deliberately phased out. The e-commerce model combines recurring purchases with subscription revenue and, due to simple logistics, lends itself to further geographical rollout. The online infrastructure is being set up for the Netherlands, Germany, and English-speaking markets; further international expansion is planned.
Other
Capital requirement €100,000
We are seeking €100,000 in growth capital to realize the next scaling phase. The capital will be deployed for larger purchasing volumes and inventory, strengthening commercial execution, and further scaling up of the e-commerce platform. Larger purchasing volumes simultaneously improve unit economics, allowing growth to boost both revenue and margin.
Personal data
- MBI candidate
- Strategic acquisition
- Investor