Company history/background
Company description:
This innovative sports tech company has developed a smart sensor that attaches to a padel racket. In combination with a mobile app, strokes, playing patterns, performance, and unnecessary errors are recorded and analyzed in the company's data platform.
Based on AI, the player receives personalized insights and training advice to specifically improve their game. The solution targets both recreational and competitive padel players.
As of today, (international) revenue is generated from the sale of hardware; however, starting in Sept/Oct, the platform will be expanded with a recurring subscription model.
Revenue is generated both directly from B2C and B2B through the international network of distributors, brands, and clubs. As a result, the company is already active in 60 countries.
Company activities
Financials:
Revenue in the first year amounted to approximately EUR 40,000; however, the expected revenue for 2026 is approximately EUR 500,000. As of today, monthly revenue is approximately EUR 40,000. The revenue forecast for 2027 is EUR 1.5M. The company is expected to break even in approximately Q2 2027.
The company has been awarded various international prizes on multiple occasions.
Team:
The experienced management previously built a similar sensor tech company in the football world, scaled it to 55 people within 18 months, and subsequently sold it successfully; therefore, they have a proven track record in scaling and selling a technology company.
Unique selling points
Investment rationale:
- Scalable platform : asset-light sensor-plus-software model with high margins and a growing recurring subscription share.
- Unique data asset: a 360° player profile and two-way coaching relationship that build switching cost and retention.
- Strong market tailwind : structural growth of the padel sport and a largely underserved mass market.
- Proven team: previous successful exit in sensor tech and demonstrable international commercial traction.
- Commercial traction: thousands of sensors sold in D2C since launch and a B2B distribution pipeline of approximately EUR 500K, part of which has already been signed.
- Attractive unit economics: approximately 70% margin on D2C sensor sales and approximately 59% on B2B. On the subscription model, the margin will be nearly 100%.
- Outlined roadmap: further development towards sensor-independent features, matchmaking, community, and data amalgamation.
Other
Funding requirement:
The company is seeking growth financing of approximately EUR 750,000 to fund scaling up to mass production and accelerate the transition to the premium SaaS subscription model.
The resources are being deployed for product development and scaling up sensor production (approx. 60%), team expansion (approx. 29%), marketing in core markets (approx. 8%), and customer service (approx. 3%).
To date, approximately EUR 500,000 has already been raised from various investors.
A STAK has been established in which interested investors can participate. The minimum financing requirement amounts to EUR 50,000.